Aerial advertising is quickly becoming understood by advertising professionals to be a cost effective way of targeting large groups of people with branding message and call to action.

Consider the following statistics gathered by the Northeast Marketing of Yarmouth for the Maine State Commerce Department: When the State of Maine Lottery was launched, various media shared the substantial advertising budget; and 8% of this budget was allocated to aerial advertising. A study on the impact of each type of media used showed that 70% of persons questioned knew that a new lottery was launched and that they learned of it from the following types of media:
Billboards: 21.6%
Radio: 19.8%
Aerial Advertising: 18.3%
Television: 15.9%
Posters: 14.9%

Aerial advertising obtained 18.3% of the target with only 8% of the budget costs.

With figures like these is it any wonder that aerial advertising is no longer regarded as a novelty by advertising pros; it is seen as a wise investment of advertising revenue.

Try something for me; think about the last time you saw a plane pulling a full color billboard or letter banner? Do you remember the product being advertised or the message? How long ago was it that you saw the ad? Now, try to remember the television commercials, radio spots and newspaper advertisements from the same period.

Most people, I’ve tried this exercise with can recall the aerial advertising fairly easily but have difficulty recalling the other media. Well, it is the same for your customers. We find that the retention rate of aerial advertising messages over long periods of time is far higher than any other form of advertising.

Here are some stats to back this up:

Of 2194 people surveyed on Miami Beach in 2004:

· 88% of the people surveyed recalled the passing of the banner within the last 30 minutes.
· 79% of the people surveyed recalled what was advertised.
· 67% of the people surveyed could recall at least one half of the message.

This is interesting; however, perhaps more interesting is the fact that many people are able to recall aerial advertising messages they saw many months before. Some even remark on ads they saw as children (still recalling parts, or the entire message).

Most people will watch the plane from the time it appears on the horizon until it disappears from sight. That means they are getting your message about the product for a lot longer, while being entertained by the airplane. In the cast of events where the pilot is circling, the exposure is far greater and the retention rate much higher.

The best results I have observed are when aerial advertising is used in conjunction with other media such as newspapers, radio, television, posters and stationary billboards to convey a company’s advertising campaign or call to action.

As with other media, aerial advertising is most effective when the target markets are exposed to your messages frequently and consistently. This builds the momentum of the desired reactions to ads (buying, joining, awareness, etc.) as well as increasing retention rates.

Aerial Ads reach audiences at beaches, sporting events, concerts, parades and in their cars during rush hour. Our planes can place ads in locations that other media can’t; like some beaches and in areas where billboards are restricted. The pilots can easily locate large groups in the target area.

Campaigns are custom designed with markets and frequency fitted to each advertiser’s needs. Creative can range from simple lettering and logos on banners to computer generated, photo quality workmanship. Recent eye-catching campaigns include a photo of Hugh Jackman advertising The Boy from Oz, a huge banner with the XM radio logo, a Nutrisystem ad with the full body photo of a model in a bikini.

Advertisers can come up with what they want and then we can apply it to the dimensions of the aerial billboard. Aerial billboards can be up to 50 feet high and 100 feet long!!!

Banner ads are typically part of a multi-media campaign but can stand alone. National companies as well as local and regional are typical advertisers.

Aerial advertising is offered year round. When the weather is too bad to fly, flights are rescheduled and/or refunded.

Trickle-down coverage is a common occurrence with aerial advertising, whether it’s a TV station broadcasting a game that picks up an aerial advertising banner or coverage of media events that include the towed messages.

There are virtually unlimited markets ranging from the Florida Keys to Maine to Washington State to the Southern tip of California and everywhere in between. We can cover any major (or minor) market in the U.S.

Aerial advertising is used by a wide variety of businesses. Businesses who have had great success with aerial advertising include soft drink and beverage companies, automobile manufacturers and dealerships, TV networks, banks, newspapers, casinos, tanning salons, clothing companies, radio stations, electronics retailers, restaurants, theme parks, Broadway shows, universities, movie studios, and website, military recruiters, non-profit organizations, book and magazine publishers, beer companies, fast food companies, candy manufacturers, software manufacturers, liquor companies, suntan lotions, beachwear, clothing lines, record labels, real estate offices, radio stations movie studios and airlines.

Any campaign can be adapted or we can help you create one especially for your company. Demographics can be targeted. Cultural origin, marital status, number of children, ages and income level can be targeted by understanding the socioeconomic breakdowns of different communities and special events. For example, one is like to find a different audience in Cape Cod than on the Jersey beaches.

We require at least 4 – 5 days to produce your custom painted billboards and at least 10 days for the production of your computer generated billboards. The more lead time we have, the better your opportunity to secure the exact hours and locations you wish to fly.

Frequent flier discounts are available.

Please contact Frank Wilson @ Aero Advertising at 865-679-1199 or This email address is being protected from spam bots, you need Javascript enabled to view it

Aerial advertising during rush hour traffic

Would you like to have a captive audience of thousands of potential customers and like to reach them in a manner they will actually like and respond to positively. That’s the impact of aerial advertising during rush hour.

Aerial advertising over rush hour is one of the most cost effective ways to get customers to respond. With airplane advertising, you will reach hundreds of thousands of potential customers at a cost of less than 50 cents per thousand!!

Airplane advertising during rush hour traffic will get your attention. Put yourself in the place of these worthy prospects, driving to the office, stuck in bumper to bumper traffic as you slowly crawl along. As you drive, you are overwhelmed by advertising, on the billboards along the highway and through radio commercials. You’ve learned to tune out these sales pitches. Now, over the horizon, comes a banner towing airplane. This airplane with the 100 foot long aerial advertising billboard gets your attention, breaking up the daily commute and makes you smile. When people see an airplane, they look up. And, when they look up they see your message in its full color glory.

The benefits of aerial advertising during rush hour traffic are clear:
· exposure to thousands at less than 50 cents per thousand
· your message presented in a novel/fun way evokes retention
· creates word of mouth (“You won’t believe what I saw on the way home.”
· Prospects perform your “most desired response” (visiting your web site, grand opening, buying your product, etc.)

Rush hour advertising guarantees maximum exposure. Your company will benefit from airplane advertising during rush hour traffic. At Aero Advertising, our focus is on customer service. We will do whatever it takes to make your airplane campaign a fun and successful one. Our company will be with you from the conception of your flying billboards to the final touchdown of our aerial advertising plane.

We can Custom Design banners for your company and its rush hour aerial campaign. We can add your company logo or custom artwork to create your airplane banners. Once your flying billboard is created, we work with you to select the best days and times for your advertising campaign.

We know our markets, both local and national. We know where the rush hour is and when it will be there. You will get maximum exposure at a very reasonable investment.